Privacy Policy
Rummu respects your privacy and is committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have when using the Rummu website and services.
1. Who We Are
Rummu is a subscription-based financial information platform providing stock research, market commentary, earnings analysis, and related financial content.
Data Controller:
Rummu
Netherlands
Email: admin @ rummu.io
Rummu is the data controller for personal data collected through this website.
2. Personal Data We Collect
We may collect the following categories of personal data:
Account and Subscription Information
When you create an account or subscribe, we may collect:
- Name
- Email address
- Account login information
- Subscription plan details
- Billing status
Payment Information
Payments are processed securely by our third-party payment provider (such as Stripe).
Rummu does not store full payment card details.
Payment processors may collect:
- Billing name
- Payment details
- Transaction information
- Billing address where required
Website Usage Information
We use privacy-focused analytics to understand website performance and usage, which may include:
- Pages visited
- Referring website
- Device/browser type
- Approximate geographic region
- Time spent on pages
- General site usage patterns
Analytics data is used only to improve Rummu and understand aggregate site usage.
Communications
If you contact us through support forms, email, or customer service channels, we may collect:
- Name
- Email address
- Message content
- Support history related to your enquiry
Newsletter and Email Preferences
If you subscribe to market brief emails or newsletters, we may collect:
- Email address
- Subscription preferences
- Email engagement data (such as opens or clicks where applicable)
3. Why We Process Your Data
Under GDPR, we must have a lawful basis for processing personal data.
Rummu processes personal data for the following purposes:
Contract Performance
To:
- Create and manage your account
- Process subscriptions
- Provide access to paid content
- Deliver newsletters or services you request
- Manage billing and account access
Legitimate Interests
To:
- Improve website functionality
- Understand aggregate usage patterns
- Maintain site security
- Detect fraud or abuse
- Respond to support enquiries
- Improve product performance
We only rely on legitimate interest where our use of data does not override your rights.
Consent
Where required, we rely on your consent for:
- Newsletter signups
- Non-essential cookies
- Optional communications
You may withdraw consent at any time.
Legal Obligations
We may process certain data to comply with:
- Tax and accounting laws
- Fraud prevention requirements
- Legal requests where applicable
4. What We Do Not Do
Rummu does not:
- Sell your personal data
- Share personal data with advertisers for marketing purposes
- Build advertising profiles
- Use your data for unrelated commercial resale
- Track users across the internet for advertising purposes
Rummu uses personal data only to operate, improve, and support its services.
5. Cookies and Analytics
Rummu uses cookies and similar technologies for:
Essential Cookies
These are necessary for:
- Login sessions
- Account access
- Security
- Subscription management
- Website functionality
Analytics
Rummu uses privacy-focused analytics tools (such as Plausible Analytics) to understand aggregate website usage and improve the service.
Analytics are used for internal performance measurement only and not for advertising profiling.
Where required by law, consent for non-essential cookies will be requested.
6. Email Communications
If you subscribe to newsletters or account communications, Rummu may send:
- Daily market brief emails
- Account notifications
- Billing updates
- Service-related communications
- Product announcements
Marketing emails are sent only where consent or lawful basis applies.
You may unsubscribe at any time using the unsubscribe link in emails.
7. Third-Party Service Providers
Rummu uses trusted third-party providers to operate its services, including:
Stripe
Payment processing
MailPoet
Newsletter and email delivery
Plausible Analytics
Website traffic and usage analytics
Hosting and Infrastructure Providers
Website hosting, storage, and technical operation
These providers only receive personal data necessary to provide their services and process data according to contractual safeguards.
8. International Data Transfers
Some third-party providers may process data outside the European Economic Area (EEA).
Where this occurs, Rummu ensures appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs)
- GDPR-compliant contractual protections
- Adequacy decisions where applicable
9. Data Retention
Rummu retains personal data only for as long as necessary to:
- Provide services
- Maintain subscriptions
- Meet legal or accounting obligations
- Resolve disputes
- Protect service integrity
You may request deletion of your account subject to legal retention obligations.
10. Your Rights Under GDPR
You may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Request portability of your data
- Lodge a complaint with a supervisory authority
To exercise these rights, contact:
admin @ rummu.io
11. Complaints
If you believe your personal data has been handled improperly, you may contact the Dutch Data Protection Authority:
Autoriteit Persoonsgegevens
https://autoriteitpersoonsgegevens.nl
12. Data Security
Rummu takes appropriate technical and organisational measures to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
No online service can guarantee absolute security, but we take reasonable steps to protect your information.
13. Children’s Privacy
Rummu is not intended for individuals under the age of 18 and does not knowingly collect personal data from minors.
14. Changes to This Privacy Policy
Rummu may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated effective date.
15. Contact
For privacy-related questions or requests, contact:
Rummu
Email: admin @ rummu.io